Passion Project
Bitbo - Bitcoin Stats & Data
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Google Forms Miro Figma
Google Forms Miro Figma
Google Forms Miro Figma
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Bitbo - Bitcoin Stats & Data
Discovery
Increase in User Retention
Synthesis
Affinity Diagram, Thematic Analysis, Problem Definition
Ideation and Prototyping
Idea generation, solution analysis, low-medium prototyping, user testing
Development and Future Directions
Development, Data management
